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Corporate sponsorship during the 2006 World Cup has been a major source of revenue for FIFA, but it has also led to criticism for overly commercializing the event and allocating too many game tickets to sponsors, as well as for prohibitive actions against non-sponsor advertising around the stadiums. FIFA has defended its policies by pointing out that all of its profits from the World Cup are invested back into worldwide football. ==Examples of sponsorship== As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA World Cup was no different. Hyundai Motor Company supplied team buses for each of the thirty-two finalists, and held a contest to decide the team bus slogans. Adidas supplied fifteen personalized match balls for every match of the tournament. Each "Teamgeist" ball has the name of the stadium, the national teams, the date of the match and the kickoff time are printed. The balls used for the final match were gold, rather than the normal white. The tournament itself also had a myriad of 'official' items including an official video game (2006 FIFA World Cup) and song (“Time of Our Lives,” sung by Il Divo and Toni Braxton). The fifteen official partners of the World Cup for 2006 were: Adidas, Budweiser, Avaya, Coca-Cola, Continental, Deutsche Telekom, Emirates, Fujifilm, Gillette, Hyundai, MasterCard, McDonald's, Philips, Toshiba, and Yahoo!. As companies who are not sponsors are not allowed to have their names overly associated with the World Cup, FIFA temporarily renamed seven of the twelve stadiums to “FIFA World Cup Stadium, (of City ).” 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「2006 FIFA World Cup sponsorship」の詳細全文を読む スポンサード リンク
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